Why U.S. Companies Are Hiring More Virtual Assistants from Latin America: World Economic Forum Perspective

Table of Contents

The Global Shift: Why U.S. Companies Are Hiring VAs from Latin America

  1. What Makes LATAM the Best Region for Remote Work (and USD Income)

  2. The Skills U.S. Companies Want Most — According to WEF

  3. How to Become a Virtual Assistant for U.S. Companies

  4. Earning Potential: How Much Can You Really Make?

  5. Why U.S. Companies Prefer LATAM Over Other Regions

  6. AI Skills Will Decide Who Gets Hired Next

  7. Conclusion

  8. Q&A

For years, professionals across Latin America imagined a career that offered flexibility, financial freedom, and the chance to contribute their talent on a global stage. Today, this is no longer a distant possibility — it’s one of the fastest-growing career paths in the region.

Thousands of people are now landing remote virtual assistant jobs in the USA, building sustainable income streams, and discovering how to earn in dollars from Latin America while working entirely from home.

What changed?
Two things:

  1. U.S. companies are in a historic talent shift.

  2. Latin America is perfectly positioned to fill the gap.

And the World Economic Forum’s Future of Jobs Report 2025 reveals exactly why this opportunity is exploding right now.

1. The Global Shift: Why U.S. Companies Are Hiring VAs from Latin America

The WEF highlights a striking pattern: North America is facing one of the highest upskilling gaps in the world — 67% of workers will need new skills by 2030. This skills gap creates two immediate realities:

1. U.S. companies need remote talent. Fast.

Startups, e-commerce brands, digital coaches, agencies, and service-based businesses cannot find enough support talent locally.

They’re turning abroad — especially for:

  • admin support

  • operations

  • customer experience

  • project coordination

  • digital organization

  • executive assistance

Exactly the roles Latin Americans excel in — which is why virtual assistant jobs in Latin America are multiplying.

2. LATAM has the skills the U.S. lacks.

According to the WEF, Latin America leads globally in:

  • people skills (empathy, communication, adaptability)

  • resilience and situational awareness

  • ability to integrate technology quickly

  • service orientation

This combination is extremely rare. And extremely valuable.

Related: How Nearshore VAs are Empowering Small Business Growth

2. What Makes LATAM the Best Region for Remote Work (and USD Income)

The WEF’s regional data shows that LATAM has:

  • 377 million working-age adults

  • a skyrocketing digital adoption rate

  • one of the fastest-growing remote-work cultures

  • strong alignment with U.S. time zones

This is why so many professionals are beginning to work for U.S. companies from Latin America while staying close to their families and improving their financial stability.

Related: Nearshore Outsourcing Benefits: 7 Reasons Why Companies Choose Latin America Over Asia

The trend is undeniable. Remote work in Latin America is becoming a long-term economic engine — especially for support and operations roles.

3. The Skills U.S. Companies Want Most — According to WEF

The WEF highlights the top skills employers worldwide will demand by 2030. These perfectly match the skills of high-performing virtual assistants.

Hard Skills (Technical)

Highly relevant virtual assistant skills for US clients include:

  • Google Workspace mastery

  • tech literacy

  • CRM management

  • digital platforms (Notion, Slack, ClickUp)

  • documentation and process design

  • basic content editing

The WEF ranks “technological literacy” as one of the top 3 must-have skills globally.

Related: Key Digital Skills for Virtual Assistants in 2025: Insights from the LinkedIn Workplace Learning Report

Soft Skills (Professional)

Here is where Latin America shines.

The WEF ranks these among the most in-demand skills:

  • adaptive thinking

  • communication clarity

  • self-management

  • collaboration and empathy

  • proactive problem solving

These are exactly the productivity skills for virtual assistants that make U.S. founders say:

“We prefer hiring from Latin America. They communicate better, they problem-solve faster, and they think like partners.”

This alignment is the secret behind the rise of Latin American virtual assistants.

Related: VA Software Skills 2025: Top 10 Certifications That Increase Your Rate by 30%

4. How to Become a Virtual Assistant for U.S. Companies

You don’t need a perfect résumé or flawless English. What you need is clarity.

Step 1: Choose your path

Your first step is choosing a path. You don’t need a long-term specialization—just an initial direction that matches your strengths and experience.

  • Admin VA

  • Customer Support VA

  • Operations VA

  • Social Media VA

  • E-commerce VA

  • Paralegal

  • VA for creatives or coaches

This is your entry point into remote jobs for Latin American professionals.

Step 2: Build your professional profile

Before applying, your professional presence must clearly show who you are and what you can deliver. These four elements are your first impression—and they need to work.

  • English résumé

  • LinkedIn optimized

  • Portfolio (simple but clean)

  • Short pitch message

Related: Best Virtual Assistant Training Courses for 2025

Related: How to Build a Standout LinkedIn Profile in 2025

Step 3: Build tool confidence

Organization is about building reliable organization systems for VAs that support both clients and their growing workloads.

Related: From Chaos to Control: Essential VA Organization Tools Every Professional Needs

Related: Become a VA Pro: Essential Tools, Communities & Habits

Step 4: Apply strategically

The best places to find virtual assistant jobs in Latin America include:

  • remote-first startups that actively recruit international talent

  • nearshore hiring platforms connecting LATAM professionals with U.S. companies

  • specialized VA agencies that place assistants directly inside U.S. operations

  • LinkedIn communities where founders and hiring managers post real-time needs

Rather than applying blindly to hundreds of listings, this targeted ecosystem is exactly how Latin American VAs break into U.S. startups—without getting lost in crowded job boards or competing with thousands of applicants.

Related: How to Land Remote Administrative Assistant Jobs (Even Without Years of Experience)

5. Earning Potential: How Much Can You Really Make?

One of the top reasons professionals pursue remote work in Latin America to earn in USD is financial stability.

Realistic monthly ranges:

  • Entry-level: $700–$1200

  • Experienced: $1200–$1800

  • Advanced/specialized: $1800–$2500

Roles that pay the most:

  • Executive Assistance

  • Operations Support

  • Customer Success

  • Marketing VA

  • Project Coordinator

Related: Specialized VA Roles That Pay More in 2025 (And How to Land One)

Related: How to Price Yourself as a Virtual Assistant in 2025: Tools, Roles, and Remote Realities

In other words: You can absolutely earn in dollars from Latin America sustainably.

6. Why U.S. Companies Prefer LATAM Over Other Regions

The World Economic Forum’s Future of Jobs Report 2025 reveals a global labor market undergoing one of the fastest skill transformations in modern history. With 39% of all core skills expected to change by 2030 and North America experiencing one of the steepest reskilling gaps worldwide, U.S. companies are increasingly relying on remote talent capable of adapting quickly, mastering digital tools, and offering strong human-centric skills such as communication, problem-solving, empathy, and self-management.

Latin America, coincidentally — or strategically — aligns perfectly with this shift. The region is experiencing rapid digital adoption, a growing remote-work culture, and a workforce known for its collaborative, resilient, relationship-driven approach. 

And the market reality is clear: the combination of rising digital capacity, human-centric strengths, and time-zone compatibility is turning Latin America into one of the most strategic talent hubs for U.S. companies.

7. AI Skills Will Decide Who Gets Hired Next

The latest WEF data shows something unmistakable: AI literacy is about to become as basic as email literacy was 15 years ago.

Here’s what the trend reveals:

  • Generative AI skills are exploding in demand, with global enrollments growing faster than any other skill category in the past decade.

  • Individuals are training in prompt design, trustworthy AI practices, and AI-driven decision-making.

Companies are prioritizing practical, productivity-focused automation skills that deliver immediate results.

And here’s the uncomfortable truth no one tells VAs:

U.S. companies will soon expect virtual assistants to work confidently alongside AI—not as a nice-to-have, but as the baseline.

If the trend continues (and every indicator says it will):

  • VAs who embrace AI will climb the income ladder, secure better roles, and become indispensable.

  • VAs who resist it may become irrelevant, not because AI replaces them, but because AI will amplify the ones who know how to use it.

AI isn’t replacing VAs; it’s upgrading the smart ones.

Related: Beyond the AI Hype: Why Human Intelligence Drives Real Growth

Related: AI-Enhanced Virtual Assistants 2025: How Human + AI Teams Drive 3x Business Efficiency

Related: AI Virtual Assistant Integration: Why the Future of Business Needs Both Technology and Human Expertise

8. Conclusion

We are witnessing the rise of a new global workforce — one where geography is irrelevant, USD income is accessible, and Latin American Virtual Assistants are rewriting what career growth looks like.

The data is undeniable:

  1.  U.S. companies are not just open to hiring internationally — they are depending on it

  2. LATAM is uniquely positioned to fill that gap with a rare mix of human-centric skills, resilience, cultural alignment, and fast digital adaptation.

But here’s the part the WEF doesn’t explicitly say: The next generation of top-earning VAs won’t just be organized or tech-savvy. They will be:

  • AI-literate

  • adaptable

  • emotionally intelligent
    proactive thinkers

  • strategic partners

  • cross-cultural communicators

In other words: the VAs who treat this career as a profession — not a placeholder — will dominate the market.

If you prepare now, if you build the right skills, if you understand the direction the world is moving…

Then five years from today, you won’t just be “working remotely.” You will be part of a global talent class that earns in dollars, partners with high-growth companies, and shapes the future of digital work across continents.

And if you're ready to begin that journey, there has never been a better moment.

👉 Apply to work with us and take the first step toward your global career.

9. Q&A

  • No, you need functional, clear communication. Most U.S. founders prefer clarity and reliability over perfect grammar.

  • For prepared candidates: 2–8 weeks. For beginners building profiles and skills: 2–3 months.

  • AI literacy, CRM management, high-level organization, and proactive communication.

  • Yes. Many U.S. startups hire based on attitude, adaptability, and willingness to learn, not past remote experience.

  • No, it will shift. VAs who use AI will earn more. VAs who ignore it will become replaceable.

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